In 2000, there were 50 USA Triathlon clubs. Now there are 831 throughout the country. In 2000, there were 229 USA Triathlon-certified coaches; now there are 1,800, according to USA Triathlon.
“Triathletes are a discerning group of alpha consumers, with $175,000 average salaries,” said Erik Vervloet, vice president for sports marketing at K-Swiss, which jumped into the tri-market three years ago. “The average Ironman spends $22,000 a year on the sport.”
From a New York Times story that can be found here
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From Triathlete Magazine:
The average reader of the magazine earns $US167,784 and spends more than $US3,300 on endurance-sports 'stuff' each year. The average age of the reader is 40.
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